My collection was inspired by the 90s pop culture. I really enjoy the way the 90s was fun and flirty. Woman were breaking away from the typical sweetheart looks, and wearing more outrageous, daring clothing. It started becoming more socially acceptable to be different.
I wanted to keep that fun and flirty look through out my collection, while keeping it modern and adding a bit more controversy. I Focused on creating statement pieces that demand attention.
My target market would be girls aged from mid teens to mid twenties, who want something different to what many of the chain stores offer and aren't afraid to push the boundaries. These girl's wouldn't be the type to be lawyers or doctors but girls who want to become artists, musicians and work in other more creative industries.
Contact: 027 174 2166