Alice Lee
Visual Arts and Design

Alice Lee, along with fellow designers Guy Hoffman and Haylee Brittin, came together with a joint passion of designing for purpose.


dig + chomp is based on a service design approach which focuses on user needs. New Zealand children are not meeting the daily-required vegetable intake therefore they decided to design a solution that addresses this issue for both the parent and child.


dig + chomp is a kit set garden containing a playful theme for a child to take ownership of while learning about vegetables in a hands on approach.


To learn more about dig + chomp and how it addresses a problem that most parents face on a day-to-day basis click here.